NVIDIA is slowly gearing up to switch to the next generation of GeForce graphics cards: the RTX 40 offering will logically decrease.
In March, we talked about the possibility of NVIDIA very quickly transitioning from its Ada Lovelace GPU production lines to Blackwell generation chips.
This manoeuvre is nothing new, it is necessary to make room for new references, but it seems likely to lead to supply problems very quickly.
Declining GPU shipments in Asia
For the time being, French retailers don’t seem to be affected by the shortage, and store shelves are pretty well-stocked with GeForce RTX 40 series, especially the RTX 4060 Ti.
However, it is this reference that seems to be the most affected by the shortcomings, as explained by Board Channels, relaunched in particular by Wccftech. We thus learn that the drop in supply is particularly marked in the first 15 days of April and that this drop in shipments affects all references, although the RTX 4060 Ti (versions with 8 or 16 GB of VRAM indiscriminately) is the most affected.
NVIDIA’s reduction in RTX 40 GPU production is said to be attested to by brands such as ASUS, Colorful, MSI or Gigabyte, complaining that they can’t produce as many cards as they’d like… But most importantly, enough cards to meet demand.
Moving from production to RTX 50 GPUs?
You know the maxim, when supply is lower than demand, prices go up, and so that’s what should happen in the next few weeks… at least in regions where deficiencies are confirmed.
According to Board Channels, GeForce RTX 4060 Ti graphics cards are expected to increase prices by around 10% in the coming days. The case of the other references is not mentioned by our colleagues, and we should not exaggerate with the possible increases either, because until now the RTX 4060 Ti tended to be sold below the officially recommended price by NVIDIA.
On the other hand, this drop in RTX 4060 Ti supply doesn’t seem to be a coincidence in the slightest, and we shouldn’t expect a turnaround in the coming weeks. It now seems very clear that NVIDIA is preparing for the launch of the future GeForce RTX 50, and by limiting production in this way, it is preventing card stocks from piling up as they did before the RTX 40 release.